Can you believe it’s February! What happened to January? With the holidays now just a memory, it’s the perfect time to check in on our New Year’s Resolutions.
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Today is Thursday but I like to call it thoughtful Thursday. Friday is just around the corner and we’re all busy trying to get everything done before the week is over. That’s why I challenge everyone to stop. Make today thoughtful Thursday.
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And just like that, the holidays are behind us. The celebrations, family gatherings, gift giving and binge watching of college football are finished and 2018 is here.Yes, it’s a new year and everyone is talking about new year’s resolutions.
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In my last blog post I shared my top 10 list of things NOT to do at holiday parties. This week, I am going to keep things positive and share my top ten list of things TO do. With all the family obligations around the holidays, I know that attending multiple parties and office drop-ins can seem like an unnecessary stress.
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There is probably not much of an opportunity to generate new business at holiday parties but there is GREAT risk in losing business if you’re not careful. The possible pitfalls are endless and no one wants to be remembered in a negative way.
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I know what you’re thinking. Thanksgiving is next week and this is about giving thanks, next week to clients and others. You’re only partially correct.
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How can it be that time of year again? Feels like only yesterday the baseball season was starting and I was writing about summer marketing ideas. Now we are more than half way through the college football season with the holidays fast approaching.
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This past week I was talking to a friend of mine. She said, “My to-do list is so long that I just sat down and took a nap.”
Sound familiar?
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In the second installment of the “Start Small” series, I want to take a look at an incredibly undervalued part of your marketing plan. It’s right there on your firm’s website for everyone to see, yet if I had to make a wager I would probably say you haven’t given much thought to its power or potential.
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Like many of us, I watched the news for the past month and couldn’t help but feel a little overwhelmed. While Hurricane Irma was making its way to Florida, I was in New York City working with a client.
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A marathon is 26.2 miles. A mile is 5280 feet. A foot is 12 inches.
It takes every one of those feet and every one of those inches to get to 26.2 miles, just like it takes every small step to make up a marketing plan.
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Remember this year’s New Year’s Resolution? Seems so long ago now. If you’re anything like most people you didn’t come close to losing those 15 pounds, or meditating every day, or organizing your garage. You settled back into the routine that has been working for you, and you’ll think about changing things again after the holidays.
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How can it be fall already?
One of my favorite times of the year. The leaves start to change, the air starts to get cooler. Weekends are filled with football games and long drives though the country.
We all know the sayings:
A journey of a thousand miles starts with a single step.
Rome wasn’t built in a day.
Yet a big hurdle man attorneys face when starting a marketing plan is simply getting started.
Ahh summer.
I don’t know about you, but there is something about that wonderful time between Memorial Day and Labor Day that makes me want to relax, sit on the beach and read a book. Or spend the day on the tennis court, with the responsibilities of running my consulting firm safely in the background. It’s a good thing!
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Thank you so much for coming to the Intentional Marketing Blog. This is the first in what will be a weekly series where I will share my thoughts and ideas on current topics and trends in the world of legal marketing. Hopefully the information you find here will help demystify the marketing process and inspire you to grow your practice.
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